The integrated logistics operator Smart Logistics participated in the 16th edition of Fruit Attraction, held recently at IFEMA Madrid. This event has established itself as one of the most important in the fruit and vegetable sector, with the presence of more than 100,000 professionals from 145 countries and more than 2,000 exhibiting companies. For a few days, Madrid has become the epicentre of fresh produce marketing, a place where innovation and quality are building the future of this sector.
Smart Logistics‘ participation in this event has opened up new business opportunities for the company. It has also allowed the company to discover products, technological innovations and new trends that will define the roadmap for the fruit and vegetable sector and the transport of perishables.
The internationalisation of the fruit and vegetable sector
Fruit Attraction 2024 highlighted the growing importance of the international fruit and vegetable trade. Global participation was one of the highlights, with the inclusion of countries such as China and Saudi Arabia. More than 1,000 buyers and industry leaders explored the diverse opportunities offered by this massive event.
Over three days, participants made business contacts and attended forums and congresses focusing on the latest industry topics. Globalisation has driven the demand for logistics solutions that guarantee the freshness and quality of perishable goods throughout the supply chain. In this context, Smart Logistics has asserted itself as a key partner for companies seeking to adapt to global requirements, in order to optimise routes and offer efficient and sustainable solutions.
Excellence in the transport of perishable goods
Smart Logistics, a company that forms part of the logistics division of Alonso Group, stands out for its commitment to the transport of perishable goods, an essential service for the fruit and vegetable industry. The company implements advanced technologies that make it possible to control the temperature and traceability of the products during their journey.
An example of their innovative approach is the use of cold treatment, a process that exposes certain products to specific temperatures for a specific period of time to eliminate pests and diseases without the use of chemicals. This technique not only guarantees the freshness and quality of the products, but also complies with international phytosanitary regulations and facilitates their marketing in global markets.
Smart Logistics’ dedication generates exceptional results in perishable logistics, strengthening customer confidence and contributing to the success of the supply chain.
