The Christmas season represents a significant challenge for the logistics sector, with a considerable increase in the demand for shipments and the need for fast and efficient deliveries. In this context, airfreight is becoming an essential tool to ensure that products reach their destinations on time, especially in a globalised market with long distances and increasingly demanding consumer expectations.
Increased demand
During this Christmas campaign, logistics and transport companies are handling around 115 million shipments, from the beginning of Black Friday until the end of Christmas, which represents an increase of 7.1% over the previous year, according to the latest data from the sector. This increase is mainly due to the boom in e-commerce and seasonal promotions.
Air freight, one of the key services of Smart Logistics, an IATA-certified integrated logistics operator, stands out for its ability to connect markets in record time, which is crucial for handling urgent goods such as electronic devices, toys or luxury goods. Its speed and reliability make it an indispensable ally during this period of high demand.
Advantages of air transport in Christmas logistics
The speed of airfreight is especially valuable for fast-moving or seasonal products, such as Christmas gifts, which require timely delivery to meet consumer expectations. It is also ideal for shipping high-value goods, which require careful handling and short delivery times.
Airfreight also allows companies to maintain optimal inventory levels and avoid excesses or shortages that may affect product availability during peak season. This mode facilitates an agile response to market fluctuations and adapts quickly to changes in demand and customer satisfaction.
Main challenges and issues
Despite its advantages, air freight faces challenges during the Christmas season, such as route saturation and the need for efficient coordination between the different actors in the supply chain. Strategic planning and proactive management is essential to mitigate potential delays and ensure the integrity of goods.
That’s why Smart Logistics guarantees efficient air shipments during the Christmas season. With expertise and advanced technology, the company optimises air transport processes and coordinates with airlines and customs to minimise delays and ensure timely and safe deliveries.